5 Benefits of Surveying Your Clients

Asking for feedback isn’t something that comes naturally to many of us. In fact, it can be downright terrifying. What if the feedback is negative? What if you aren’t good enough? What if you find out that your perception doesn’t align with the perceptions of others? These fears are completely normal. But, once you’re able to overcome them and ask for feedback, you can learn some invaluable lessons.

The same is true when it comes to your veterinary practice. Regularly surveying your clients can illuminate your practice’s strengths and weaknesses so you can constantly strive to provide the best experiences for your clients.

Here’s the benefits you'll learn about:

  • Bolstering your team’s confidence by regularly sharing positive feedback

  • Improving your Net Promoter Score (NPS) to increase your practice’s valuation

  • Identifying upset clients before they go online with their grievances

  • Learning from your mistakes and making improvements

  • Getting more positive online reviews


Founder, CEO of Vet2Pet Dr. Stacee Santi

Dr. Stacee Santi is the CEO and founder of Vet2Pet App Builders, where she developed a strategy to connect with clients and improve patient care through the development of a personalized custom app for veterinary practices. Stacee earned her DVM from Colorado State University in 1996. With over 20 years of clinical experience in small animal and emergency practice, Stacee brings an “in-the-trenches” approach to innovation and solutions for veterinary teams. She has served as a medical advisory consultant for NVA for 5 years, medical director for a general/ER AAHA-accredited practice in Colorado and is currently President of the Colorado Veterinary Medical Association, as well as Chairperson for their Telehealth Task Force. Stacee is regarded as a key opinion leader on mobile applications and veterinary reward programs. FUN FACT: Stacee is the former roller-skating champion of New Mexico.

DVM Expert Category: Digital Marketing Dr. Caitlin DeWilde

Dr. Caitlin DeWilde is the founder of The Social DVM, a consulting firm devoted to helping veterinary professionals learn how to manage and grow their social media, online reputation and marketing strategies. Working with large industry groups and individual practices alike, Caitlin and her team are passionate about translating the geek speak to veterinary speak, and helping vets reach more clients and pets. Caitlin is a graduate of the University of Illinois College of Veterinary Medicine and a recipient of their Outstanding Young Alumni Award, and also an alum of the AVMA’s Future Leaders Program. She served as medical director for a large AAHA/Fear Free/Cat-Friendly certified hospital in St. Louis before stepping back to focus on her marketing passion. Today, she divides her time between practice, consulting, and writing. She is the author of a new book from AAHA Press, “Social Media and Marketing for Veterinary Professionals,” and a columnist for Today’s Veterinary Business.